Outrage Fatigue At The Ranch Pen

I know in the modern social media culture I’m supposed to be outraged morning, noon and night, but I just can’t.  I have outrage fatigue.

Farmers and ranchers only make up two percent of the population and we don’t get our way a lot these days. We are too busy scratching a living from the ground to create buzzwords on Twitter and other social media platforms to launch marches with super dumb hats, protests, and flat out anarchy.

According to the dictionary a buzzword is a word or phrase that is fashionable at a particular time or in a particular context. People often have a vague idea of what these words are supposed to mean–or no idea–but everybody’s using them so they must be important. Some popular buzzwords are holistic, diversity, empowerment, organic, wellness, sustainability.

An example. A few years ago, the McDonald’s hamburger chain hopped on the get-with-it wagon and stated that soon all their beef was going to be “sustainable” beef. Out here in the country, we were scratching our heads. What does that even mean? Sustainable for who? The cows? The beef growers? The consumer? McDonald’s? The whole entire earth? Someone in the agriculture industry asked, “Er…what does that mean?” McDonald’s bigwigs didn’t really have a definition at that time, but they were working to come up with one and they’d let us beef growers know when they hit upon it.

Hmm…

In real life, Gramps and I are mostly interested in sustaining us and our family, and in doing that we end up sustaining our livestock, the consumer, McDonald’s, and maybe the whole entire earth. Everybody wins–even without a buzzword that sounds good on Twitter.

Anyway, I’m on Instagram now where all is peace, joy, and love, so if you want to follow, click here. I post pictures of interest and things like this:

As always, thanks so much for reading. Until next time, God bless all y’all and enjoy Southern Raised singing Beulah Land one of my all time favorites.